Online marketing is becoming an increasingly effective way to reach potential customers all over the world. If your corporation hasn’t begun fully taking advantage of the Internet marketplace, you’re already behind the curve.
When it comes to marketing, advertising, and promoting your business, utilizing video is a great way to send a clear message to the casual online shopper. You should try to design a video that tells these potential customers who you are and what you are selling.
If you’re thinking about launching a new product or service in 2015, you should certainly think about creating a marketing video to boost your visibility. When planning to produce your corporate promotional video, here are 5 Golden Rules to keep in mind:
Define Target Audience
When designing your promotional video, the first question you need to ask is, “Who are we trying to reach?” Taking time to think about what you ideal buyer might look like will help you design a video that will appeal to that demographic. In this endeavor, it can be useful to define a “buyer persona” that defines the likes, wants and needs of your target demographic.
Make an Emotional Connection
While most producers will tell you, “the story is everything,” that’s actually not always the case. When you watch a movie that doesn’t interest you or hold your attention, it is primarily because that film fails to make an emotional connection with you. On the flip side, we spend hours viewing videos online that make us laugh, cry, scream, and react with many other emotions. These videos rarely have a storyline, but they still succeed in making an emotional connection that incites us to tell others about it.
Don’t Tell it – Show it
When you decide to produce a promotional video for a product or your business as a whole, you are making a conscious choice to give your potential customers a visually-stimulating display, rather than simply listing your products and services on a generic website. When producing your video, make sure to exploit the moving image to its full advantage. Instead of simply describing the benefits of your product or service in words, show them in images.
Put the Customer First
Once you’ve defined your “buyer persona”, make sure to stay focused on that demographic. Straying from your target demographic and trying to reach other segments can lead to a video that sends confusing messages. Ideally, your message should focus on your prospective customers, rather than on you.
Don’t just Share WHAT you do – Share WHY you do it
Your promotional video must be effective at communicating your company’s beliefs because, when it comes down to it that’s how your customers will truly connect with you. Your video should strive to show how your business reflects your passion.
If you’re looking for assistance producing your promotional video, you should be sure to give the professional videographers at Vivia Films a call at 1-403-686-1906 today! If you’d like to view a good primer for anyone wanting to have a video on their website, check out the link below: