While most of the world has accepted the benefits of using online video to advertise products and services, some companies might still be behind the curve. Online video production is becoming increasingly important to marketers and advertisers worldwide.
As technology only continues its’ relentless advancement, video production will only become more valuable in terms of marketing your products or services. As a business owner, you should be aware of these essential, but relatively unknown, facts about online video:
500+ Years’ Worth of Video is Watched Daily via Facebook
Take a moment to let that settle in. Each day, Facebook users all over the world watch the equivalent of 500 years’ worth of YouTube videos. Social media gives your business a free place to advertise your services or products.
If you are disciplined about creating and posting engaging content on your social media profiles, your customers and clients will help spread the word about the business by sharing your videos with their social networks. In this way, you can significantly impact the total mass of potential customers that watch your marketing videos.
Monthly Content Upload
In a single month, more video content is uploaded to the Internet than all major United States TV companies have produced in the previous 30 years. The Internet has a worldwide reach, and the number of users capable of uploading unique content is now almost three billion.
The height of the television medium has given way to the advance of the Internet era and more people are tuning out of traditional TV outlets and into the vast reaches of the Internet everyday. For businesses, this gives us a much greater accessibility to potential customers on a global scale.
Video Increases Exposure
Studies have shown that your website will be as much as fifty times more likely to appear on the first page of search engine results if you make the smart choice to include video. YouTube is now the second most popular engine in the world, which means posting videos to your YouTube can have a positive impact on your company’s overall exposure.
Internet users are primarily searching for content that is visually stimulating, and users are free to explore the vast reaches of YouTube largely uninhibited. With a specific strategy, you can take advantage of the desire for visually stimulating content while also plugging your company’s products or services.
1/3 of Time Online is Dedicated to Watching Videos
Hopefully you’re not overly surprised to find this out. Most of us absentmindedly find ourselves watching videos at even the most inappropriate times, such as at work, school, or, worse yet, on an important first date.
Online viewership is only increasing, and it’s important for your company to get your name and message out there. If you’re thinking about taking advantage of the Internet’s increasing ease of access, please don’t hesitate to give the professional videographers at Vivia Digital Films a call at 1-403-585-0133 to discuss your video needs today!