So you got a Video! What’s Next?

Have you recently shot a promotional video for your company? Do you know the right steps to market your video successfully? If you don’t, you won’t attract views or visitors, and you made an investment in something that just looks good.

At Vivia Films, we want to help you shoot quality video that can be effectively employed as part of your larger marketing efforts. In the digital era, video marketing and online marketing efforts are becoming more important than ever.

Once you’ve filmed a quality advertising video it’s time to get it out there for your potential customers and clients to see. Here are a few simple tips that will help you hone in on your next step after you’ve filmed a promo video:

Targeted Distribution

For many people, posting a video on YouTube or any other video hosting site isn’t enough to get a significant amount of people to watch it. In the best-case scenario, you’ll get lucky and a casual viewer with thousands of followers will stumble upon it and Tweet or repost it to launch a wave of popularity.

In most cases, however, your video will remain in obscurity unless you target a number of existing customer or followers to distribute it to. Using your existing network of contacts, send your video out to as many people as possible.

In this way, you increase your chances of having someone who has previous experience with your business to Tweet it, share it on Facebook or personal blogs, or post it anywhere else they desire. The more links to your video published online, the more likely you are to attract new viewers.

Hit Large Social Networking Sites

You can also focus on the large social networking sites, such as Reddit, Digg, or Stumbleupon. These sites can increase your exposure by providing links to your video in a number of social streams, some of which may have thousands of viewers at any given time.

Letter to the Editor

Lastly, you can also get your video out there by directly contacting the editors at these large social sites linking to your video. Many of us tend to shy away from personal emails, but they can be incredibly effective.

If your video is related to a story they’re getting ready to run, you might be able to cash in on some extra attention. Many news websites scour social media sites looking for viral content. You should do your best to take advantage of every media outlet at your disposal.

Follow Up

If your video does find extensive Internet success, start by giving yourself a pat on the back, but be careful not to rest to quickly on your laurels. When you have people’s interest peaked, now is the time to capitalize. You might consider shooting a follow up video to keep interest levels high.

At Vivia Digital Films, we want to help you create quality promotional videos that create a buzz around your business. If you’re hoping to shoot new video marketing content soon, please don’t hesitate to give us a call at 1-403-585-0133 today!

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